For the MLS All-Star Weekend in DC, RabCup collaborated with Go2Productions to create a spectacular 120 ft wide by 90 ft high holographic water screen projection. This immersive branding initiative connected the public with elements of sport, music, and art, using dual 32k projectors positioned 300 ft away to achieve a crisp and stunning display.

The project showcased the potential of cutting-edge technology in experiential brand engagement, blending precision engineering, creative design, and 3D animation.

The synchronization of music with striking light effects narrated a compelling story, capturing the attention and imagination of the audience and resulting in an unforgettable branding experience.